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About Us |  |
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We Earned Our Reputation Source For Sports London is extremely proud of the reputation we have earned since 1972. Our commitment to customer service is second to none. We bet you won't find another store anywhere that has the knowledge and talent that we have. Our staff is riddled with hockey players – from goalies and goaltending instructors, to forwards, and D. Our ski staff include four certified instructors and every one of our hockey department staff has played competitively. It's pretty much a store policy that if you haven't played the game, you don't sell the equipment. Our service is what sets us apart from everyone else. Any store can sell an inline skate, goal pads or hockey skates, but how many can tell you why it will or will not work for you. We feel it is our duty to our customer to view EVERY product available in every price category and compare each for quality and value as well as shelf appearance. Each year in January, the Canadian Sporting Goods Association (CSGA) holds the largest show in the world. This show is open to all retail buyers who use the opportunity to view all the upcoming year's product lines. Most of the hockey, inline, and goal equipment the customer sees in the stores during the season is viewed at "THE SHOW". Most of our buying decisions were made during a full five day viewing/buying/ by three buyers. This enables us to select and advise our customers as to why something was not such a good choice. We hope that by inviting three separate opinions into every decision we are most likely to select the product our customer would select. After much scrutiny, we select the most worthy product entirely on its own merit. This formula means that our customers can always make their purchase with the utmost confidence. So if it's appropriate or proper fitting equipment or just some simple advice, feel free to drop in or call no matter how silly the question. Our staff is told to do one thing - help the customer ! It is not uncommon to see one of our staff trying to take a customer out of a higher priced product and into something that is more appropriate. Unlike many other retail stores, our sales staff do not see dollar signs when someone walks into the store. Our staff do not, will not, never will, work on commission nor are they expected to sell "X" number of dollars per week. Their only job is to help you, the customer, our fellow athletes. Ever go shopping in a department type store and ask something. You usually get the "department store stupid stare". Ask one of our staff (you may still get a stupid stare but we will immediately get one of our people that does know the answer). And you will get the right answer. We believe that service is long term thinking. Still growing after 35 years and now even larger than ever - we must be thinking right. |
| Team Department | ||
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These guys are the tip of our Team uniform spear…talking to anyone of these fine gentlemen will get you and your squad anything from team jerseys to jackets, custom bags to personalized jackets and wind suits. You are an email away from being suited by the best in the industry! You may not play like them, but we'll have you looking like the pro's…no matter what sport you play! | |
| Goalie Department | ||
| Our resident Goalie specialists Shelley and Rafe can be found in our padded room virtually any given day! Combined they have years of experience playing, instructing, and educating themselves on the industries latest gear. You can bet if it’s in the padded room, its some of the absolute best options available to any level of goaltender! | ||
| Mike | ||
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Mike may have the largest hockey product knowledge in the hockey world! Mike has been a cruicial member of our Source team since 1991 and could still name every product code from 1988! A goalie by nature, his product knowledge combined with his super large insight of ALL hockey products, makes him the expert on everything. Mike is our Store Manager. | |
| mike@sourcelondon.com | ||
| Hockey Department | ||
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Between our two hockey co-managers, you will always have the service and expertise in the hockey department. From helmets and sticks, to the ideal skate fit and anything else that you can think of, our staff have the sport of kings covered! |
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| Sid | ||
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Jim (The Legend) Sidwell is our most famous staff member, formerly of the Hershey Bears, Sid made his NHL debut for the Washington Capitals and decided to hang em up to make babies and work for us. As you can see the years have proven to be somewhat troublesome for Jim…too many pucks to the head. |
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| Football Department | ||
| Between this Jr. Varsity coach and former CIS DB, Dave and Drew have first hand experience with the gridiron! Their expert advice will not steer you wrong whether you need shoes or shoulder pads, these two will get you ready for your season. Call us or drop us a line with any of your questions! | ||
| Colin | ||
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President and Co-Owner of London's Source For Sports Known as a slick-skating, high-scoring forward, (in his imagination) Hop is the "GO TO GUY" when it comes to solving problems. If ever there is a unsloved issue, Colin is the one to talk to. | |
| Favorite Player | Jean Beliveau | |
| Favorite Team | Montreal Canadiens | |
| hop@sourcelondon.com | ||
| London's Source for Sports
and Hockeygeeks.com has more than 60 employees to serve
you.
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